No one embodies winning more than Bill Belichick, the greatest football coach of all time. Over the past fifty years, Belichick has been a man of notoriously few words, believing that a coach should keep a low profile. After he left the Patriots in 2024, he briefly became a coach without a team. He spent that year writing down the principles he learned from his father, Navy football, and from his forty-nine-year coaching career. Drawing on decades of studying the greats of the game, handling colorful personalities and egos, and playing for the highest stakes in sports, Belichick shares memorable examples and practical takeaways from his lived experience.
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